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Advertising in the Chipdir

Advertising information

Until recently Freetradezone/Partminer bought almost all of the top-of-the-page ad space in the Chipdir, but they bought CapsXpert from IHS and became kind of a Chipdir themselves.

Anyway, this means that there is a lot of ad space available in the Chipdir again.

There is a real rate card.

local	Ad agencies of high-tech firms
local	Ad providers that provide ad's for the ChipDir
local	Advertising in the ChipDir
local	Current and past advertisers
local	More secret 'inside' information
local	Link exchange providers
local	Technical issues about advertising here

About advertising rates on the WWW

How much revenue can your site generate? Let's crunch the numbers. Most ads are sold on a CPM (cost per thousand "page views" or "impressions") basis. A highly targeted site which appeals to physicians in private practice might command $80 CPM, while a less targeted resource might bring in $35 CPM. Advertising on sites which draw the Internet public at large might sell for $5 to $10 CPM. The average at present may be around $35 CPM.

Let's say that your site's traffic logs show 5,000 page views a week, or 20,000 per month. (Make sure you don't count raw "hits," since you can't include images in the totals.) This chart will give you an idea of potential income. Note: If you sold advertising through a media buyer, then you'd receive 15% less than these amounts to cover their commission.

Monthly	MONTHLY GROSS INCOME
Page views	untargeted	average	highly targeted
	$0.005	$0.035	$0.080
20,000	$ 100/mo	$ 700/mo	$ 1,600/mo
100,000	500/mo	3,500/mo	8,000/mo
500,000	2,500/mo	17,500/mo	40,000/mo
1,000,000	5,000/mo	35,000/mo	80,000/mo

Note: Rates continue to fluctuate. These rates were reasonable in November 1997.

More statistics and reports etc.