You have probably set up your own WWW-site and spend
a lot of money and time on it and now you don't get the
number of visitors you were hoping for. (Or you want
more anyway...;-)
Setting up sites that really draw people and keep making
them come back is an art in itself and the ChipDir has
managed to do so. So by advertising in the ChipDir you
can get a part of the about 100,000 monthly visitors to
the ChipDir to click through to your own site.
The going rates for an ad-view (a guaranteed viewing
of your ad by one visitor of the publishers site) is
from $0.001 to $0.04 depending on how specialized
the visitors are that the publisher can attrackt.
You'll get a full report about which ad's were shown
where etc. I think.
You can also advertise directly in the ChipDir, in which
case the statistics are less clear, but you'll be able to
pick spots in the ChipDir that are likely to have your
customer's eyeballs passing through.
The statistics of the ChipDir on the Xs4all site are at:www.xs4all.nl/~ganswijk/xDec1998.htm www.xs4all.nl/~ganswijk/xJan1999.htm www.xs4all.nl/~ganswijk/xFeb1999.htm www.xs4all.nl/~ganswijk/xMar1999.htm www.xs4all.nl/~ganswijk/xApr1999.htm www.xs4all.nl/~ganswijk/xMay1999.htm www.xs4all.nl/~ganswijk/xJun1999.htm www.xs4all.nl/~ganswijk/xJul1999.htm www.xs4all.nl/~ganswijk/xAug1999.htm www.xs4all.nl/~ganswijk/xSep1999.htm www.xs4all.nl/~ganswijk/xOct1999.htm www.xs4all.nl/~ganswijk/xNov1999.htm www.xs4all.nl/~ganswijk/xDec1999.htm
(Only the current month and a couple of previous ones
are usually on-line).
We'll start with a free trial month on the Xs4all site,
which has about a sixth of the world wide flow
(conservative guess again). During this period all
kinds of errors can still be corrected and an impression
of the number of click-throughs can be gotten.
The number of click-throughs can't be guaranteed
by a publisher of course, since the spot that the
advertiser chooses, the quality of the ad and the
appeal of the product are not under control of the
publisher.
The number of resulting sales can be guaranteed
even less, since this besides the earlier given factors
also depends on the quality of the WWW site of the
advertiser.
During the trial month we can see however quite
quickly if your advertisements work. For the last
advertiser that tried this it was already clear after
five days that he had a click-through rate of 23%
and the rate continued to be that high at least
until 15 days later (the last time I looked).
Microconsultants who had a trial ad in the ChipDir
for about a month, lured the fenominal number of
850 people to it's site in one month (is $0.06 per
click-through).
Another firm that sells compilers and used the same
spot had difficulty however to even get 350 visitors
(is about $0.14 per click-through).
With an average number of click-throughs of 600
for that spot (that should cost around $300 per
month) you would pay $0.08 per click-through,
which isn't much.
When you want to advertise in the ChipDir you need
to do three things:
Pick places in the ChipDir (or some rough idea
about what you want) and/or determine a budget.
(Somewhere between $200 and $2000 per month.)
Send a GIF (preferably of 468 by 60 pixels),
somewhere around 9 Kbyte and preferably not
animated in order not to annoy the ChipDir's
mainly technical public.
(Optional) Make a special page on your own site,
to link the ad to so we can keep track of the number
of click-throughs. This special page can be a
Unix-linked copy of your own main page for example.
(Any Unix-skilled person can do this for you in 10
seconds.) You can also use specialized statistics
software that can track where your visitors came
from.
Please let me know if you have any questions
left...
(To compare these prices to those of others:
Advertisement opportunity providers normally
count in CPM, which is cost per thousand ad-views.)
